Search: modern marketing 101

Modern Marketing 101: Do I Need To Advertise?

06.23.2014 Business

This might seem heresy coming from a marketing professional like me, but I don’t care for advertising. I’ve produced and placed countless print ads, event location ads, online ads, and ads of many different types. I’ve used metrics of all sorts to try and track results. And it all boils down to this: you spend […]

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Modern Marketing 101: How Often Do I Need To Run Campaigns?

06.19.2014 blogging

How often should you be running marketing campaigns? All the time. This is really rather straightforward. The days of the static web site and four campaigns a year are over. You can never “finish” your web site. Content marketing is the approach that keeps adding new things to your site and other online marketing vehicles […]

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Modern Marketing 101: What Is Content Marketing?

06.18.2014 blogging

Content is all of the stuff you see and hear. It’s the images, sounds, and words on your site. Easy, right? Content Marketing is just what we’ve always been doing. Not so much. For the most part, Google only really cares about the words*. So yes, having video can be very effective, but having really […]

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Modern Marketing 101: How Important Is Mobile To My Web Strategy?

06.17.2014 blogging

This one is simple: look at your own site logs. It will tell you just how important mobile is. My bet, borne out by looking at a LOT of company web logs? Up to 80% of your first time visitors will see your site on their phones or tablets (mostly iPhones and iPads. What are people […]

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Modern Marketing 101: How Much Should I Spend On My Web Site?

06.16.2014 blogging

It’s still a struggle for many businesses, some of them very large businesses, to understand how to budget for a web and online marketing strategy. When I consult with businesses I use this simple rule of thumb: spend as much on your web site as you would on your flagship retail location. Not all businesses […]

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