content

Content Marketing Hard Truth #3: You’re Boring Your Prospects & Scaring Them Away

09.19.2013 blogging

Prospective customers can read your brochures online. That’s not content marketing. Content marketing is providing useful, interesting, and relevant information on a regular basis that attracts people who might be interested in your product or service. Here’s the third hard truth about content marketing: If you just talk about your product and your company you […]

0 comments Read the full article →

Content Marketing Hard Truth #2: It’s Expensive & Difficult, But It Works

09.18.2013 blogging

Beware all marketing promises of “cheap and easy.” Is what you’re selling cheap and easy? Probably not. Those two words are a warning sign. Cheap and easy are typically a lie. Here’s the second hard truth about content marketing: it’s expensive and difficult to do right. But if you do it right, it is extremely […]

0 comments Read the full article →

Content Marketing Hard Truth #1: Traffic & Success Comes From Your Previous Posts

09.17.2013 blogging

Content marketing has been hailed as THE current marketing trend. Some claim that it’s cheap, easy, and very effective. It can be very effective. But it’s not that easy. Here’s the first hard truth about content marketing: the success that you’re looking for, all of that golden traffic to your web site, comes from having […]

0 comments Read the full article →

Content Marketing: Post Your Best Stuff On Your Slowest Days

12.18.2012 blogging

Content marketing is one of the most difficult things for businesses to do. Why? Because it never stops and it takes a long time to produce results. But it does produce results. I spent many years, over 25 of them, as a marketer, including years as either a Director or VP of Marketing. I know […]

0 comments Read the full article →

Why I Publish Recipes

05.12.2011 blogging

It may seem odd to some that I occasionally publish recipes here on First Today, Then Tomorrow. Some have criticized me as being “all over the content map” and that I should stick to a single topic. But I’ve discovered a number of things while writing here and for my customers. It boils down to this: […]

0 comments Read the full article →