09.17.2013
blogging
Content marketing has been hailed as THE current marketing trend. Some claim that it’s cheap, easy, and very effective. It can be very effective. But it’s not that easy. Here’s the first hard truth about content marketing: the success that you’re looking for, all of that golden traffic to your web site, comes from having […]
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01.14.2013
Business
It’s becoming increasingly clear that the most effective way to market online is to embrace content marketing. First, a definition: Content marketing is an umbrella term encompassing all marketing formats that involve the creation and sharing of content in order to attract, acquire and engage clearly defined and understood current and potential consumer bases with the objective of driving profitable […]
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