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Content Marketing Hard Truth #3: You’re Boring Your Prospects & Scaring Them Away

09.19.2013 blogging

Prospective customers can read your brochures online. That’s not content marketing. Content marketing is providing useful, interesting, and relevant information on a regular basis that attracts people who might be interested in your product or service. Here’s the third hard truth about content marketing: If you just talk about your product and your company you […]

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Content Marketing Hard Truth #2: It’s Expensive & Difficult, But It Works

09.18.2013 blogging

Beware all marketing promises of “cheap and easy.” Is what you’re selling cheap and easy? Probably not. Those two words are a warning sign. Cheap and easy are typically a lie. Here’s the second hard truth about content marketing: it’s expensive and difficult to do right. But if you do it right, it is extremely […]

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Content Marketing Hard Truth #1: Traffic & Success Comes From Your Previous Posts

09.17.2013 blogging

Content marketing has been hailed as THE current marketing trend. Some claim that it’s cheap, easy, and very effective. It can be very effective. But it’s not that easy. Here’s the first hard truth about content marketing: the success that you’re looking for, all of that golden traffic to your web site, comes from having […]

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Dangerously Naive Marketing

11.30.2011 blogging

I deal with businesses of all sizes and a common theme that I hear from them is this: they are completely confused about what they should be doing with marketing. To them it seems like every day they’re hearing something different. You need a website, then you don’t need one at all, just a Facebook […]

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