I see today that AT&T is claiming that it had the most successful iPhone launch to date. Verizon and Sprint are “very happy” and “very, very happy,” too.
And it suddenly occurred to me. This could be the genius of Tim Cook in action.
Normally, it takes time to spin up production, but since the form factor of the iPhone 4S us unchanged from the iPhone 4, the means that production can go all the way to eleven NOW. No spin up, no production delays. It’s relatively simple to change the manufacturing process for the internals once they’ve been perfected.
What does this mean?
Before they even reach the stores, Apple will have already sold more than a million.
And between now and the end of the year they may sell tens of millions more.
Tim Cook may be no Steve Jobs, but the man is Mr. Operations. He knows how to get the product made, in the stores, and to squeeze every penny of possible margin. Apple is going to set staggering sales records.
Genius.
Share/Bookmark
